May. 15, 2020
The glamping market in the US is projected to reach a revenue of around $1 billion by 2024, growing at a CAGR of over 15% during 2018-2024.
Several top luxury tent vendors that are offering generic units that are easy and quick to install, thereby driving the demand for mid-range products in the US market. The increasing focus on customization and structural innovations will contribute to the transformation of the market over the next few years. The US glamping market is driven by advertisement and marketing through online articles and social media posts. The vendors are offering experimental locations, trialing new products, services, and amenities to attract consumers in the US market. The market research report provides in-depth market analysis and segmental analysis of the US glamping market by accommodation type, end-user groups, area, and land ownership.
The report considers the present scenario of the US glamping market and its market dynamics for the period 2019-2024. It covers a detailed overview of various market growth enablers, restraints, and trends. The study includes both the demand and supply sides of the market. It also profiles and analyzes the leading companies and several other prominent companies operating in the market.
The wellness industry is thus fueled by these burned-out Americans looking to unwind in healthy ways, ways that include tending to ones well-being mental, physical, or spiritual. They are consequently looking out for vacations that are restorative and go above and beyond to help them feel better. Cuing in outdoor adventure has created the perfect recipe for that holistic experience that can essentially reset them. A large majority of these festivals are located on grounds/hills/deserts that are too far from an urban setting, necessitating the setup of temporary shelters. Thus, camping tents have found their way into the live music culture.
But amidst the constant stream of people, mud and muck, the conventional camping debacle has been a mess. Festival organizers are building off their packages to further create tiers that may include furnished tents, hot showers, breakfast, shuttle service, comfy couches, 24-hour security, separate food and drink station, and concierge service among others. Glamping is a step up to camping, providing access to the outdoors without destroying or overdeveloping them and is thereby incredibly low impact. It is meet the key principles and needs of eco-tourism. Unlike traditional camping which relies on outdoor gear made from unsustainable materials and a good proportion of these equipment (such as glamping tents) have a relatively short life, most businesses in the glamping market build their accommodation sustainably.
This market research report includes a detailed segmentation of the market by accommodation type, end-user groups, area, and land ownership. The US glamping market by accommodation type is segmented into cabins, safari tents, yurts, treehouses, tipi's, and others. Cabins segmented dominated more than 1/3rd of the total market share in 2018, growing at a CAGR of more than 14% during the forecast period. The increasing popularity of cabin dugout in the woods to experience the outdoor charm and experience to live close to nature is driving the growth of this segment in the US market. Safari tents are categorized as ultra-luxury products and are in demand due to their versatility and lower degree of permanency in the US market. The players are developing yurts in modern styles and exotic features to boost their profitability in the market. The introduction of luxury multi-story treehouses with premium amenities will revolutionize the US glamping market.
The end-user groups in the US glamping market are divided into consumers and events. Events are the fastest-growing end-user segment in the US market, at a CAGR of over 16% during the forecast period. The growing demand for striking spots for a fancy yet rural experience, it is being used for both personal and professional events is driving the growth of this segment in the US market. The growing demand from millennial and baby boomer couples is encouraging a larger number of vendors to introduce romantic getaways with adults-only luxury camping offerings in the US market. Weekend getaways are emerging as the popular choice for individual consumers in the US glamping market. The US glamping market by area is categorized into urban and rural areas. The rural area segment occupied more than three-fourths of the total market share in 2018, growing at a CAGR of around 15% during the forecast period. The increasing lure of the spare spaces in countryside and wilderness within the natural environment is fueling the growth of this segment in the US market.
The increasing uptake of Airstream trailers as hotel rooms will boost revenues in this market segment. The vendors are offering discovery and exploration of certain areas of cities that have been overlooked to providing stellar views of the city’s skyline, to watching the sunrise off the coast of the ocean to gain a larger US glamping market share. The land ownership segment in the US glamping market is classified into private and public land. Private land is the fastest-growing segment in the US market, at a CAGR of approximately 17% during the forecast period. The increasing number of consumers renting out high-end accommodations on private lands is fueling the growth of this segment in the US market. States such as Wisconsin, Washington, and Alabama are investing in the development of public lands to attract more consumers in the market. The new campsites at or near National Parks enable vendors to create expeditions and adventure packages in the US glamping market.
References: Research And Markets